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Ed Hardy Collection

The cult student brand, now curated for the days that start at uni and end somewhere else. Ed Hardy brings the perfect baggy denim, bold graphics and oversized fits that everyone on campus is either wearing or wanting. Easy to throw on for the morning plans, but still hits wherever you end up. Day to night, no outfit change needed.

Shop The Collection

Finding your style at uni is all about discovering the brands that just get it. The ones making pieces you’ll wear on repeat, save outfit inspo for and probably end up lending to your flatmates.

7 brands we're backing this September

We’ve rounded up seven labels worth knowing this semester (and maybe spending a little too much of your student loan on).