Running is having a moment on campus.
Student culture is shifting towards wellness, fitness, and healthier routines. From run clubs to weekly gym sessions and a rise in sports-based societies, more students are choosing movement and routine over the traditional club scene.
So we hosted ‘On Track with Hazaar’ at one of the UK’s most active unis - Cardiff Metropolitan University, to celebrate our partnership with cult running brand Saucony.
A track session built for everyone, from beginners to experienced runners, giving students the chance to demo exclusively discounted Saucony trainers, meet new people and stay consistent with healthy habits during exam season.
Bringing Brands to Campus
81% of students want to discover new brands on campus, so we brought Saucony straight to the track, creating a social, welcoming environment designed to reflect how students are living now.
Led by Saucony ambassador Mollie Butterworth, students of all abilities ran together, built connections, and tested out the latest Saucony collection IRL.
And it was definitely one to remember.
- A DJ setting the pace.
- Demo trainers to test out.
- Three pairs of Sauconys up for grabs
- Free coffees to keep everyone moving.
We took everything you want from a track session and elevated it, turning it into a community-led moment students actually wanted to be part of.
Why Saucony X Hazaar?
Hazaar exists to meet students where they are. Student lifestyles are evolving, and this partnership with Saucony reflects that shift.
Through events like On Track, students can: discover premium brands in an authentic way, engage with fitness in a low-pressure environment, build routines and connections that actually stick and experience more, without draining their overdraft
This is what happens when you bring the right brand to the right place, at the right time.
And if this is where student culture is heading, we’re already on track.
Saucony x Hazaar | On Track at Cardiff Met
Running is having a moment on campus.
Student culture is shifting towards wellness, fitness, and healthier routines. From run clubs to weekly gym sessions and a rise in sports-based societies, more students are choosing movement and routine over the traditional club scene.
A track session built for everyone, from beginners to experienced runners, giving students the chance to demo exclusively discounted Saucony trainers, meet new people and stay consistent with healthy habits during exam season.
Bringing Brands to Campus
81% of students want to discover new brands on campus, so we brought Saucony straight to the track, creating a social, welcoming environment designed to reflect how students are living now.
Led by Saucony ambassador Mollie Butterworth, students of all abilities ran together, built connections, and tested out the latest Saucony collection IRL.
And it was definitely one to remember.
We took everything you want from a track session and elevated it, turning it into a community-led moment students actually wanted to be part of.
Why Saucony X Hazaar?
Through events like On Track, students can: discover premium brands in an authentic way, engage with fitness in a low-pressure environment, build routines and connections that actually stick and experience more, without draining their overdraft
This is what happens when you bring the right brand to the right place, at the right time.
And if this is where student culture is heading, we’re already on track.