Student life is all about the unexpected - spontaneous nights out and last minute plans. We decided to bring that same energy to the University of Nottingham in a way no one could ignore. 

Enter: a huge ice block. 

That’s right. We dropped a huge block of ice in the middle of campus. No context and no warning. Complete with our logo carved on the front and ski accessories from our Snowed In Edit frozen inside. And we let UoN students guess why. 

This activation wasn’t just about turning heads (although it definitely did). It was about showing up in new, unexpected ways, engaging with students offline and making the Hazaar experience feel real, tangible and impossible to scroll past. Students could see the frozen ski gear and instantly connect it to the cool, slope-ready energy we’re bringing this ski season. 

We also used the activation to talk to students directly, bring awareness to our new Snowed In Edit and make sure people were staying tuned in on socials, ready for our biggest giveaway yet. From content opportunities to hands-on interaction, it was a campus takeover designed to make Hazaar more than just another student brand - we’re on campus connecting with students and understanding their lifestyles and culture. 

This was just another reminder from us that we will always show up where student life happens. Stay tuned.